As first announced in January, leading couturier Zara Shahjahan will launch her label’s independent Spring/Summer 2015 Lawn collection with 18 innovative designs nationwide from 21March 2015.
For the label’s Spring / Summer 2015 Lawn collection, designer Zara Shahjahan has taken inspiration from a variety of patterns appearing in Asian art and culture,specifically with respect to the Indus Valley heritage.
The collection also features prints that draw inspiration from florals and Oriental and Indian inspired thematic elements. The Spring / Summer 2015 collection is based in premium quality lawn and features 18 innovative designs in a fresh colour palette consisting of blues, whites, sharp pinks and crisp yellows.
The 3 piece Lawn suits have been embellished with intricate machine embroidery and will be available at all Zara Shahjahan outlets in Karachi and Lahorein the range of PKR 6,495 –PKR 7,295.
Zara Shahjahan’s Spring / Summer 2015 will also be simultaneously launched in India, USA, Australia, India, UK and the Middle East through the brand’s retail partners and internationally through the brand’s new e-portal www.ZaraShahjahan.com which is now live. The label’s debut Lawn collection has been independently designed, produced and manufactured completely in-house at the new Zara Shahjahan production facility in Lahore.
Speaking about her debut independent Lawn collection,Zara Shahjahan said, “2015 will be a year of milestones for our brand, which commenced from the launch of our first Karachi outlet and now continues with the introduction of our label’s debut Spring / Summer 2015 Lawn collection.
Each design has been constructed keeping in mind the perfect balance between aesthetics and comfort to create a statement piece. Special emphasis has been laid on developing intricate embroideries to give each print that extra oomph with an engaging colour palette of dynamic spring / summer shades. We lookforward to yet another successful Lawn season!”
Zara Shahjahan Spring / Summer 2015 Lawn collection will be available at the brand’s retail stores in Lahore and Karachi and will also be available at leading retailers nationwide, including Raja Sahib and Traditionsin Lahore, Sanaulla in Karachi, Anum’s, Resham Fabrics,The Rehman Store and Fashion Collection in Islamabad, Wintex andShaukat Fabrics in Faisalabad, P&J Emporium andLibasMahal in Rawalpindi, Insaf Cloth in Mirpur, Daamni Fabrics in Sialkot, Insaf Cloth and Imperial fabrics in Multan and AlkaramCloth House in Bahawalpur.
Zara Shahjahan is an established fashion label in the world of bridal couture, high-street fashion and luxury pret. Zara’s fashion sensibility paired with an eye for detailed work and patterns has led her to produce premium clothing that has been showcased in many of Lahore and Karachi’s major fashion shows as well as abroad in countries including India and UK.