Announcing The 7th PFDC L’Oréal Paris Bridal Week 2017

In the lead up to the 7th PFDC L’Oréal Paris Bridal Week  [#PLBW17] being held from the 14th to 16th of October 2017, the Pakistan Fashion Design Council share information on their evolved bridal show concept, participating designers along with growing corporate synergies.

Enlarging the scope of the bridal platform, this year at #PLBW17 the council welcomes two distinct set of shows: In the early evening, the PFDC brings to fashion week bridal and trousseau shows for popular, commercially acclaimed brands.  Later in the evening, the PFDC presents shows from luxury design houses. The PFDC also welcomes seasoned jeweler GOLD by Reama Malik in collaboration with one of Pakistan’s most eminent and reclusive couturiers, Wasim Khan.

Also showcasing this year are Ali Xeeshan Theatre Studio, Fahad Hussayn, MAHGUL, Misha Lakhani, Nickie Nina, Nomi Ansari, Saira*Shakira, Sana Safinaz, Sania Maskatiya, Sadaf Fawad Khan Bridals, Shamsha Hashwani and Shiza Hassan.

PFDC L'Oréal Paris Bridal Week

The early evening show platform will welcome Ahmad Sultan, Faiza Saqlain, Farah & Fatima, IVY Couture by Shazia & Sehr, JEEM by Hamza Bokhari, Sara Rohale Asghar, Tabya Khan, and Zuria Dor.

Sehyr Saigol, Chairperson of the PFDC, has said, “We work tirelessly to ensure the integrity of our platforms be it luxury/prét or bridal, and to make sure each fashion week is an authentic and much anticipated platform to set trends, define style, introduce new concepts and talent. As with every PLBW, we are delighted to build on our partnership with the world’s most important force in beauty, L’Oréal Paris, to define the regions’ fashion and beauty looks for 2017-2018. Further and historically, with each season and showcase, the PFDC has championed the spirit of evolution and it is in this spirit I am particularly happy to introduce the earlier evening shows across two days as a platform dedicated to those popular and younger designers who have chosen to debut new collections at bridal week or show themselves for the first time.”

Musharaf Hai, Managing Director L’Oréal Pakistan, has said, “The PFDC L’Oréal collaboration refreshes each year with latest developments in the world of Beauty, Fashion, Social Media and Commerce. L’Oréal has the Beauty métier and lends its global expertise to promote the industry of Beauty and Fashion which are symbiotic.  With our global tenet of “Sharing Beauty With All”, we believe in not just calling the trends, but bringing sustainability, diversity and inclusiveness to the realm of Beauty.”

This year, the L’Oréal Paris team will also redefine both bridal makeup and hair trends for the season using L’Oréal Paris Makeup and Excellence Crème products. The participating bridal week hair and make-up styling team for PLBW 2017 will be N-Pro/NGENTs.

Indeed in continuation of the #BeautyMeetsFashion platform each season, this year L’Oréal Paris Makeup collaborates with international makeup expert Saima Bargfrede to create and define distinct bridal makeup looks for the season. Additionally, L’Oréal Paris continues its engagement of the bridal week platform with their runway to point-of-sale collaboration, this year with Ali Xeeshan, on their critically acclaimed Excellence Crème Ambassador of Fashion platform which will be revealed on the first day of PFDC L’Oréal Paris Bridal Week.

In terms of further patrons and sponsors, the success of PFDC L’Oréal Paris Bridal Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, this year the PFDC welcomes Ehsan Sehbai at the helm of Shaheen Airlines as the Black Carpet Sponsor and Airline Partner; Dewan Motors, importers of BMW in Pakistan as the Luxury Automobile Partner and Careem as Transportation Partner, Dolce Vita as a Lifestyle Sponsor, Borjan as the Official Footwear Partner, Aquafina as the Official Beverage Partner and Papercut as the Official Printing Partner.

PFDC L’Oréal Paris Bridal Week [#PLBW17] will be directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021 and Restart, N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, Radio1 FM91 as the official Radio Partner and security by PEL with media management by Lotus Client Management & Public Relations.

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