Ittehad Textiles and HSY Launch S/S Lawn 2015

Ittehad Textiles and HSY launch S/S Lawn 2015 Collection via nationwide exhibitions in Faisalabad, Lahore and Karachi.

After the recent announcement of their collaboration, renowned textile brand ‘Ittehad Textiles’ and couturier HSY introduced their much anticipated Lawn collection via a series of nationwide exhibitions. The collaborative Lawn campaign was launchedon 6th March at RAJA Sahib in Lahoreand at the House of Ittehad, Kohinoor Doburj Plaza Faisalabad, which was followed by an exhibitionat Sanaullain Karachi.

The exhibitions were well attended and featured personalities of note from the fashion, entertainment,arts and media industry including; Shaan Shahid, Meera, Iffat Omer, Natasha Hussain, ShahzadRaza, Anusheh Asad, Sara Shahid, AsmaaMumtaz, Yousaf Shahbaz, Redah Misbah, MaheenKardar Ali, Saad Ali, Fariha Pervez, Cybil Chowdhry, Maram & Aabroo, Akif Mehmood, Rabia Butt, Khawar Riaz, Abdullah Ejaz, Zara Peerzada, Amna Babar, Fiza Ali, Sultana Siddiqui, Junaid Khan, Deepak Perwani, TapuJaveri, Sanam Chaudhri, Nubain Ali, Wardah Saleem, Bunto Kazmi,Zahir Rahimtoola, Mohsin Ali, Adnan Pardesy and UmairTabani.

HSY Lawn by ITTEHAD TEXTILES Spring /Summer 2015
HSY Lawn by ITTEHAD TEXTILES Spring /Summer 2015

For the new collection, HSY’s inspiration comes from several cross-cultural influences, which have been manifested in designs that are chic,classic and timeless.

The collection is being introduced in 15 distinct designs in 2 colour variants each.Based in a diversity of fabrics  includinglawn, chiffon and jacquard, the collection features an energetic colour palettewith hues of warm indigos, blues, fresh pinks, greens and ochres which areideal for the summer season.

On the launch of Ittehad Lawn by HSY, Sheikh NazimShahzad, ChairmanIttehadsaid“At Ittehad Textiles, we have always strived to use the latest technological innovations and modern textile manufacturing techniques to deliver superior quality products to our clients. With our collaboration with the very gifted HSY, we aim to extend this tradition of excellence by presenting a new collection for the present Spring/Summer Season 2015!”

On his association with Ittehad Textiles for this venture, fashion designer Hassan Sheheryar Yasin said, “I am excited to collaborate with Ittehad textiles for our new Spring/Summer 2015 lawn collection.

The inspiration for this collection stems from our brand’s signature ethos; luxury living and timeless elegance. The designs also fuse cross-cultural design sensibilities with the brand’s signature flair, which gives the line a timeless feel. Look forward to the HSY Lawn experience at all leading retail stores this March!”

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