Pakistan fashion design council (PEDC) is business firm that hardly work to serve as a big advertiser and promoter of fashion industry of Pakistan. PFDC promoted and facilitates the fashion business by arranging big events or fashion show where well known brands come and participate. This platform gives them the opportunity to display their latest collection by participating in these shows.
In 2009 Sunsilk fashion week was introduced. It held twice a year in different major cities of Pakistan. It gives a big platform to highlight the prowess, trends and craft by the main designer of Pakistan.
At day 1 of 9th PFDC Sunsilk Fashion Week 2016 the designer who show their collection are Sana Safinaz, Feeha Jamshed, Muse, Hira Ali, Ghulam Dastigr, Maria. B, Sublime by Sara.
At PFDC Sunsilk Fashion Show 2016 Fashion presentation in Designer showcases was made by Sana Safinaz. The collection inspired by monochromatic structured looks with pops of color and the fabrics such as silks, kattan, fine silk dutches satin and organza in color mainly based in white and black.
Feeha Jamshed is one of the most popular fashion designer of Pakistan fashion industry she also appeared with her latest collection at PFDC with many other well known designer of Pakistan at 1st day at PFDC.