10th PFDC Sunsilk Fashion Week 2017 Scheduled Announced

The Pakistan Fashion Design Council [PFDC] announce the dates for their landmark tenth consecutive season of PFDC Sunsilk Fashion Week [#PSFW17] scheduled to take place in Lahore from 02 – 05 March 2017.

With #PSFW17, the PFDC is set to define and present luxury/pret, high street and lawn/voile trends for 2017, focusing specifically on fashion for the regions long hot summer months.


The success of PFDC Sunsilk Fashion Week continues to prompt textile sector, high-street and fashion associates to grow in their engagement of the platform to launch new collections and campaigns. To this end, continuing with the structured approach to fashion showcases, the PFDC team builds on their commitment to 3 distinct platforms within PSFW with separate and dedicated showcases by Luxury/Prêt designers, High-Street brands and Textile houses. Indeed #PSFW17 will feature some of the season’s most anticipated designer brands and high-street labels and will also serve as a launching platform for some of the S/S’17 season’s designer lawn collections.

The PFDC is accepting participation applications off their official website, http://pfdc.org/psfw2017-registration/ for which application criteria is as below:

  • Design Houses/Labels, Textile and High-Street Brands interested in applying must be registered tax payers with the relevant tax authorities in Pakistan.
  • Submission deadline is 10th December 2016
  • Forms needs to be submitted to PFDC’s head office.

The PFDC will announce participating fashion designers, textile and high-street brands as of February 2017.

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