After exhibiting the brand’s celebrated ‘An ode to a Nightingale collection at PFDC Sunsilk Fashion Week 2013, designer label Elan is sett showplace the latest awesome collection at PFDC L’Oreal Paris Bridal Week on 10th October 2013. The latest bridal collection of Elan’s titled ”The Sultanate Collection.
This Elan’s collection draws inspiration towards the people from the pomp and pageantry of traditional eastern royalty and features of fusion of classic and modern bridal wear.The collaborative creativity incorporates the use of nets ,laces,organza and variation of sheer fabric in a vibrant range of shades including pastels and Jeweled tones.
The outlines employed in the collection are a leaving from the recognized norms and story of the mixture of feminine cuts and shorter lengths.Resham ,gota Pearl sequins have been used as establishment and highlight the overall fusion of old style and current bridal fashion.
Speaking about her participation at PFDC L’Oreal pairs bridal week, Creative Director Elan Khadija Shah said ”It is always a pleasure to be a part of PFDC L’Oreal pairs bridal week, a fashion, a fashion extravaganza which heralds the onset of the Pakistani wedding season.
It has become one of the most prestigious platforms nation wide and has played an important role as a contributor to the livelihood of many by keeping the traditional art from a bridal embroidery alive’.
Elan was originally founded in Lahore by, Creative Director Khadija Shah and has since reached global height due to the elegance ,style and panache that the label represent.Label is widely renowned for its exquisite creation from pret to couture and bridal wear to lawn.
Elan caters to the woman with the taste individuality. With eye on International fashion the brand specializes in real accessible,clothes that not only look beautiful but feel fantastic. Elan’s aesthetic seeks to fuse a sense of restrained glamor with a flourish of chic.Elan’s collection are stocked in exclusive fashion outlets all over Pakistan and abroad.
Khadija Shah inherited her design from her mother Aleena Shah,who had a small tallier and loyal clientele for many years before Elan was launched.Khadija has formalized and expanded the label and created an effective and influential place of Elan in fashion industry. All photo credits goes to Darkroom Clicks